I have seen a lot of articles recently in response to a small business survey conducted by Hiscox, a small business insurance provider, which surveyed US small business leaders on their social media usage. Hiscox found that many of these business owners weren’t using social channels to promote their businesses and products. In fact, the results of the survey showed that only 12% of the business owners described social media as a “must” and 47% indicated they did not use social media for business purposes at all. The survey also concluded that 50% of the business owners said that word-of-mouth marketing was essential to their business. This is where things get interesting…and heated!
Tag Archive for Small Business
Over the past week, I have been watching one of my twin sons start to crawl. It has been an amazing experience for this first time dad, as I watch him grunt and struggle to just move an inch or so. He would get frustrated, take a break and start up again. He has not figured out how to use his knees yet, he is really just sliding across the carpet, but he can get where he wants to go now. His crawling is really exciting for me, but I would guess that you the reader really do not care about my son learning to crawl. As I watched him do it, the thought of SEO came to mind. There is no magic bullet for SEO. No matter how much money you spend , it is the time that is put into it that will make it a successful or unsuccessful venture. The strategy is not born overnight, it takes a lot of work, and trial and error to accomplish the goal.
This past weekend I was supposed to complete my first Half Marathon. To be honest, I am not the greatest runner. Especially when it comes to long distances. I never understood why people would put themselves through the torture of running for 13 or 26 miles straight. I had never planned on running one myself, until a few months ago when a good friend of mine somehow convinced me that running in a half marathon together would be fun. And you know what, I actually started to look forward to it. I was excited about the thought of doing something that not everyone could say they’ve done. And then came race day…
We had chose to run this specific race because we thought it would provide the optimal running weather. I mean the middle of May is supposed to perfect spring weather, right? Well, when we woke up on race day it was 40 degrees, pouring rain and the wind was blowing so hard, it nearly knocked me down a few times. It didn’t take us long to decide that this was not how we wanted to run our first half marathon. I must admit, I was a little disappointed in how things worked out. But as we started to discuss the next race we would try to conquer, and looked back on our training, I started to realize that there are a lot of similarities between running a marathon and running a small business. Here are my thoughts: