Over the past week, I have been watching one of my twin sons start to crawl. It has been an amazing experience for this first time dad, as I watch him grunt and struggle to just move an inch or so. He would get frustrated, take a break and start up again. He has not figured out how to use his knees yet, he is really just sliding across the carpet, but he can get where he wants to go now. His crawling is really exciting for me, but I would guess that you the reader really do not care about my son learning to crawl. As I watched him do it, the thought of SEO came to mind. There is no magic bullet for SEO. No matter how much money you spend , it is the time that is put into it that will make it a successful or unsuccessful venture. The strategy is not born overnight, it takes a lot of work, and trial and error to accomplish the goal.
Tag Archive for Search Engine Optimization
Baby steps
How does Google rank your website?
The other day I was sitting in a coffee shop trying to get some work done, while there was a meeting at the booth directly in front of me, that I just could resist to eavesdrop on. It was a women trying to sell her services to an owner of a company that sold automotive springs. She was selling him on her SEO and PPC services. She was explaining to him the difference between the sponsored links and organic search results. The business owner than asked , “Is there a human person that looks at the sites and decides if they are relevant to the search?” Then to my amazement, she told yes. “That is why Google sponsored links are so effective.” I wanted to jump out of my table and offer my services to this business owner. One of the main reasons that Google is such a powerful company, is that their algorithm can look at sites keywords, content, links, along with other factors, and with in a split second know how relevant the site is to the word being searched. So no there are not people who review every site that is submitted to them.
Let this story be a warning to anyone that is looking in to SEO, and does not know anything about it. For small business owners, if you are looking into SEO, take sometime and do some research. You should have an understanding of what you are looking for and what can be expected. When done correctly SEO is time consuming and almost an art form. As a consumer, you should at least be able to talk to your service provider and have some checks and balances with them. Here are a few resources to help get you started.
A quick check list things that will help your website do well or poor
http://www.webconfs.com/15-minute-seo.php
For the do-it-yourself-er, some sites to help with your SEO
http://www.blogtrepreneur.com/2010/03/10/12-no-cost-tools-to-help-improve-your-seo/
This is my turn to blog on SEO, if you have question it usually it is here.
http://www.seomoz.org/blog