Today’s guest post comes to us from Suzzie Moore. Suzzie is a freelance writer posting about a variety of topics on her blog “Rediscovering the Pen” and working on her dream, her first novel. You can also find Suzzie on Twitter @suzzziemoore.
Marketing is essential to any business. But if you’re the owner of a small company you’ll know that successful marketing comes at a cost. And yet you may not realize how much you can save by doing it yourself. A small investment of time and money now can save you a fortune in the long run. You just have to know where to begin.
While watching game 6 of the NBA Finals Sunday night, the last thing on my mind was business. I am a huge basketball fan, and as a basketball fan, I couldn’t help but appreciate the level of basketball that was being played in this series. I must admit, I was a pretty happy guy as those final seconds ticked off the clock. I, like so many other people in the country, wanted to see LeBron James and the Miami Heat go down. I was enjoying it so much, that I decided to stay up a little later and check out some of the post game report. It was during the post game report, that I heard Magic Johnson, one of my all-time favorite players (and fellow Michigan State Alumni!), say something that really stuck with me. Since it was kind of late at the time, I didn’t really give it much thought that night. But as I watched more and more coverage the next day, I realized what a great lesson it was, and how it applies to life and business, as well as sports.
Over the past week, I have been watching one of my twin sons start to crawl. It has been an amazing experience for this first time dad, as I watch him grunt and struggle to just move an inch or so. He would get frustrated, take a break and start up again. He has not figured out how to use his knees yet, he is really just sliding across the carpet, but he can get where he wants to go now. His crawling is really exciting for me, but I would guess that you the reader really do not care about my son learning to crawl. As I watched him do it, the thought of SEO came to mind. There is no magic bullet for SEO. No matter how much money you spend , it is the time that is put into it that will make it a successful or unsuccessful venture. The strategy is not born overnight, it takes a lot of work, and trial and error to accomplish the goal.
This past weekend I was supposed to complete my first Half Marathon. To be honest, I am not the greatest runner. Especially when it comes to long distances. I never understood why people would put themselves through the torture of running for 13 or 26 miles straight. I had never planned on running one myself, until a few months ago when a good friend of mine somehow convinced me that running in a half marathon together would be fun. And you know what, I actually started to look forward to it. I was excited about the thought of doing something that not everyone could say they’ve done. And then came race day…
We had chose to run this specific race because we thought it would provide the optimal running weather. I mean the middle of May is supposed to perfect spring weather, right? Well, when we woke up on race day it was 40 degrees, pouring rain and the wind was blowing so hard, it nearly knocked me down a few times. It didn’t take us long to decide that this was not how we wanted to run our first half marathon. I must admit, I was a little disappointed in how things worked out. But as we started to discuss the next race we would try to conquer, and looked back on our training, I started to realize that there are a lot of similarities between running a marathon and running a small business. Here are my thoughts: