Here at NxtGen, we are always looking for affordable, yet effective, social media solutions that the everyday small business owner can use. For the past several months, we have been testing out a few different Social Media Management tools. Today I am going to share my thoughts with you on one of those tools: Sprout Social.
Review: Sprout Social is a social media management tool that allows businesses to efficiently and effectively manage & grow their social presence across multiple channels and turn social connections into loyal customers. Overall, I really like this tool. You can easily connect your Facebook, Twitter, LinkedIn, Foursquare and Gowalla accounts and manage them all from one convenient location. They even recently added the ability to connect your Google Analytics account, which is a really nice feature. For business owners that don’t have the time to waste checking and updating several different social media sites, and don’t have the budget to pay a high priced consultant or service, this is a great tool. You can easily update all your social networks in one place, find new customers with their advanced search technology, monitor conversations taking place across the web either about your brand or your industry, and easily organize all your social media connections in one place, complete with history, notes and more, using the address book feature. They also provide really great analytics that give you detailed information on followers, influence, engagement, clicks and more – all in colorful, intuitive charts & graphs. You can review the data right from your browser, or you can create branded PDF reports with the click of a button (data can also be downloaded in CSV form). But even better is the price! For the average small business owner out there, who only needs to manage one account (one account handles up to 5 identities), the Pro Plan is only $9/month! And for those businesses who need to manage multiple accounts, or are looking for a little more in depth analysis, their Business Plan is still an affordable $49/month. Both plans come with a 30-day free trial. See graphics below for more detailed information on what is included in each package. Read more