After my post yesterday, I found this case study on how not having a full thought out strategy can really be disastrous. In my opinion Pizza Hut came up with brilliant social media campaign in Ireland. They tied into the worlds biggest sporting event, World Cup which starts in a few days, with a fun way for their customers to use their passion to win free pizza. They did an amazing job coming up with this campaign. Except they dropped the ball, because it does not tie into their whole marketing strategy. They neglected their website, and lose much of the greatness of their campaign.
Read the full case study writen by Simply Zesty.
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