Today’s guest post comes to us from Suzzie Moore. Suzzie is a freelance writer posting about a variety of topics on her blog “Rediscovering the Pen” and working on her dream, her first novel. You can also find Suzzie on Twitter @suzzziemoore.
Marketing is essential to any business. But if you’re the owner of a small company you’ll know that successful marketing comes at a cost. And yet you may not realize how much you can save by doing it yourself. A small investment of time and money now can save you a fortune in the long run. You just have to know where to begin.
Two years ago I needed to have my backyard deck stripped of paint and stained. I had been looking online and could not find any companies that wanted to do the work I was requesting. A good friend of mine works for a home and door company in my area, so I asked him if he knew anyone that could do my job. He gave me the name of a company that he worked with in the past that does decks. I contacted them, and they were able to recommend a company who could fill my need. The deck came out great, and I could not be happier. A few months later I decided to have my front porch replaced. I ended up using the same deck guy, and was very happy with how the front porch came out initially. Actually the the front porch came out so nice that both my parents and my in-laws hired him to do work at their houses, thanks to my glowing recommendation. Two years later, I have a leaking roof and two sets of unhappy parents. Turns out he took a few short cuts, and while his work looked great initially, it did not last over time. Now I have to constantly listen to both my parents and my in-laws complain about how the deck guy screwed them. Lesson learned; word of mouth is a two way street. In business, and life in general, you are responsible for the recommendations that you give, not just the service that you provide.