After my post yesterday, I found this case study on how not having a full thought out strategy can really be disastrous. In my opinion Pizza Hut came up with brilliant social media campaign in Ireland. They tied into the worlds biggest sporting event, World Cup which starts in a few days, with a fun way for their customers to use their passion to win free pizza. They did an amazing job coming up with this campaign. Except they dropped the ball, because it does not tie into their whole marketing strategy. They neglected their website, and lose much of the greatness of their campaign.
Read the full case study writen by Simply Zesty.
Social media is certainly a hot ticket at the moment when it comes to marketing with brands all trying to get ahead of the game. It’s a great cost effective way of marketing and engaging with your customers in a meaningful way and if done correctly the return on investment can be stunning. There is however a danger at times that people can jump on the bandwagon too fast. Brands and business try and drop everything else to get into social media forgetting some of the other basics. We always preach it here on the blog and advise our clients that any social media activity should only be part of an overall marketing strategy or form one strand of your customer service. Social media is not going to be all things to all men (and women). I came across an example of this in the last couple of days by complete chance and it could not drive the point home more effectively… Full Case Study