No matter how often I say it, or how loud I yell, I still get told everyday from customers, I want a Facebook page, so that I can increase my sales. Social Media is not a magic pill just like any other marketing tool that we use to increase our business, it takes hard work and lot of sweat equity. The nice thing about most social media is that they truly are built on sweat equity and not money.
Would you start your business without a strategy? Just open the doors and hope that people will stop by and spend their money. That sounds ridiculous. Yet according to eMarketer“One-half of companies have no social strategy”, they are just hoping that someone finds them. This is still a new medium and is a chance to get out and play with it. This eMarketer report is looking at big companies, what an advantage for small business to jump ahead of the curve. Sit down and come up with a strategy and you are ahead of many larger companies. Social Media is like the wild west right now, if you have no strategy it can be very easy to get lost in all the confusion. Look at each component and see if it is in your companies interest to get involved. Most importantly have fun! The most importan component of Social Media is to be social interact with your customers, you will gain so much information along with building a great reputation.