Life sure can be funny sometimes. When I was younger in high school, I really disliked school. The only thing that made school even partly tolerable was that I always had basketball to look forward too. School was hard for me, I worked extremely hard in high school, and got pretty good grades. I got good enough grades that I achieved my goal and was lucky enough to attend Michigan State University. At MSU, the classes were better because I got to study something that I enjoyed, plus the campus life erased all the stress of the classes. As graduation day approach I looked forward to not having to go to class anymore. I was ready to use all my years of school in the real world. I was not going to be lectured anymore; I was going to learn by experience. This worked out for me for about six months. All the sudden I was in the world of sales and was competing against salespeople who had been doing this before I was born. So I started to go to the bookstore and buy books on sales and business. I became obsessed with learning. I really started to enjoy reading about successful business people and thei companies. To continue my knowledge I went back to school to acquire my Masters in Business Administration. This is actually where my business was developed, as I went through the classes my idea started to formulate into NxtGen Marketing. Even after receiving my MBA, I still am taking classes, and looking to learn new skills.
My point to my personal little story above is that I feel that it is very important especially for small business owners to always be learning, and to make sure that they have a grasp on what is going on in the world. This is especially important when starting to use newer technology. I am not advocating that a small business owner needs to learn how to build a website, but I think that by having knowledge in what goes into a website, and some of the terms that are used in website design and marketing that the business owner will be much happier with their website, and can get much more out of it. There are many resources on the web today that can help to inform you on what is going on with web design. As always feel free to email me with any questions.
Like GI Joe would say “Knowing is half the battle”